Practical information

Date: Thursday, 30 April
Time: 13.00 – 14.00 CEST
Location: Online

“Innovation is not what innovators do… It is what customers adopt” – Michael Schrage.

Massive and disruptive changes in the global energy market are forcing companies to innovate in order to stay competitive; there is an urgency of renewal. When we talk about innovation, we often focus on technology and not on the customer’s side of innovation or on the business model. But we need business model innovation to foster the energy transition.

How can you strategically navigate through a transition and how do we transform our business plans? Mister Yousri Mandour will discuss these topics and challenge you to apply this knowledge in the context of energy transition.

Topics

  • Get to know the ins and outs of business model innovation
  • Learn more about the link between energy transition and marketing strategies
  • Examples of new business scenarios in the energy market

Lecturer

Yousri Mandour

Yousri Mandour

Yousri Mandour is a senior consultant and partner at ICSB Marketing and Strategy. He supports customers in answering their commercial challenges. Developing growth strategies for both profit and non-profit organisations with a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection.

Due to the Coronavirus we’re no longer able to organise the Energy Learning Activities as we used to, at Zernike Campus in the Energy Academy Europe. Together with our colleagues at the international business school Energy Delta Institute – also part of New Energy Coalition we’ve carefully selected several webinars with suitable topics and speakers that fit right in to the Energy Academy Programme as you know and love!

This event is a public event organized by the Energy Academy and is defined as an Energy Learning Activity for students of the Hanze University of Applied Sciences and the University of Groningen. The Energy Learning Activities are part of the Energy Academy Programme. If students follow 10 Energy Learning Activities and complete 30 ECTS in energy courses at Hanze UAS or University of Groningen, they are eligible for obtaining the Energy Academy Certificate.