Practical information

Date: Tuesday, 17 March
Time: 13.00-14.30h
Location: t.b.a.

Due to the current developments around the corona virus we will have to cancel our upcoming learning activity: Strategic Transitions which was scheduled for Tuesday March 17. We will look at the possibilities of having this lecture at a later moment. For now: stay safe and we hope to see you at any of our learning activities later in the year.

“Innovation is not what innovators do… It is what customers adopt” – Michael Schrage.

Massive and disruptive changes in the global energy market are forcing companies to innovate in order to stay competitive; there is an urgency of renewal. When we talk about innovation, we often focus on technology and not on the customer’s side of innovation or on the business model. But we need business model innovation to foster the energy transition.

How can you strategically navigate through a transition and how do we transform our business plans? Mister Yousri Mandour will discuss these topics and challenge you to apply this knowledge in the context of energy transition.

  • Get to know the ins and outs of business model innovation
  • Learn more about the link between energy transition and marketing strategies
  • Examples of new business scenarios in the energy market

In order to remain in their dominant positions, energy companies are urged to discontinue the adaptation of their traditional and long established business models focusing on the vertical integration of the business and with little or no customer preference consideration. Instead they should favour the development of new flexible business models built around customer’s needs and preferences. The best options seems to play a proactive role in the transformation tailoring new service-oriented business models to their customers.

Yousri Mandour

Yousri Mandour is a senior consultant and partner at ICSB Marketing and Strategy. He supports customers in answering their commercial challenges. Developing growth strategies for both profit and non-profit organizations with a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection.

Yousri is author of the books :
• Growth models
• Targeted innovation
• A practical perspective on marketing and strategy models
• View of marketing performance

This event is a public event organized by the Energy Academy and is defined as an Energy Learning Activity for students of the Hanze University of Applied Sciences and the University of Groningen. The Energy Learning Activities are part of the Energy Academy Programme. If students follow 10 Energy Learning Activities and complete 30 ECTS in energy courses at Hanze UAS or University of Groningen, they are eligible for obtaining the Energy Academy Certificate.